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Thursday, February 9, 2017
Find Out Why Customers May Be Abandoning Your Site
A recent survey carried out by The Wall Street Journal found that over half of U.S. consumers made more purchases online than they did in 2015. With that figure in mind, consider this one: according to research from GetApp, more than 85% of consumers have abandoned an online purchase. With help from an article written by Rhian Davies and originally posted on the GetApp Lab site, we’ll explore the topic in this issue.

Confusing Websites

The GetApp survey shows that 20% of the online purchase abandonments were the result of a "confusing website." The takeaway from this is that, in addition to being aesthetically pleasing, a business's site should be clear in functionality. In other words, there should be no guesswork on the part of the consumer regarding how the purchasing process works on your site. With 90% of people saying they'd rather leave a site than recover a lost password, it's crucial that you make a potential customer's time on your site well spent.

Speed Matters

In the world of online commerce, speed is everything. Research backing this up includes that fact that even a one-second lag in loading time can translate into a 7% reduction in sales conversions. Because of this, it may be worth your while to take a look at some of the features on your site and decide upon which of those are absolutely necessary and which aren't.

Are You Optimized for Mobile?

More people than ever before are using their mobile device to shop online. While they may be making their actual purchases from another device, they are at least browsing on one that is mobile. That means that if your site is not accessible, responsive and user-friendly to mobile devices as well as others, you're probably missing out on quite a few chances to make conversions.

Partner With C3IT To Position Your Business for Success

To make sure your business’s site is not only up to par but is doing a good job of differentiating your services from your competitors, partner with the professionals here at C3IT. For a free consultation, call us at 800-728-1441 or get in touch online. This article is based on a post originally published on the GetApp Lab by Rhian Davies.  

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