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Thursday, December 22, 2016
Learn How Chatbots Can Help Your Business
Microsoft has introduced its new chatbot. Going by the name of “Zo,” it’s Microsoft’s latest efforts to evolve artificial intelligence (AI) and enhance the customer experience. How can chatbots affect your business? We’ll talk about it in this issue.

What are chatbots?

Essentially, a chatbot is a service you interact with during a chat interface. It’s powered by a set of rules and AI to mimic human interaction. They’re seen as fun and easy ways to help customers reach an outcome. Chances are better than average that you’ve experienced chatbots on websites, social media outlets and even on smartphones. Siri, Alexa, and Allo are well-known chatbots. Speaking with Forbes magazine, Relay Network CEO Matt Gillan said that chatbots are best “for scripted transactions or tasks that don’t require a lot of back and forth.” In other words, they’re best for situations where the customer is trying to resolve a routine action, like finding a particular item or making a purchase.

How can a chatbot help my business?

There is actually a host of ways chatbot can help small businesses.
  • Creating a customer resource Chatbots actually remember what customers or users tell them. For example, a chatbot on the Weather Channel will remember a user’s zip code, so that information relevant to that person’s specific location can still be delivered even to an extremely broad question.
  • Answering questions from customers – freeing up your time Many small businesses simply do not have the staff or the time necessary for providing every customer with undivided attention. With a chatbot, some of the most frequently asked questions from customers can be answered immediately.
  • Boosting engagement on social media Back in April, Facebook said that it would open up its Messenger platform in beta so that brands could begin using chatbots there. In addition to having a better chance to boost sales, chatbots on Facebook Messenger will most likely serve as a somewhat natural way to improve and enhance social media engagement.

Call C3IT To Position Your Business for Success

In the constantly changing digital age, it’s crucial to have a partner on the cutting edge of technology. Call us here at C3IT to make sure your business is properly positioned to get the most out of technology. You can reach us by calling 800-728-1411 or visiting us online.

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